What OpenAI’s TBPN deal reveals about branded entertainment’s limits
By Seb Joseph Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what…
The Largest Digital Marketing Community Worldwide | Become a Member
Author: Aaron
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
By Zoe Ashbridge AI-referred traffic has increased by This guide provides a comprehensive comparison between Profound and AthenaHQ, covering what each platform does and how…
AI-driven email personalization strategies that actually work
By Alex Sventeckis Email personalization drives measurable revenue impact. According to HubSpot’s Many teams still rely on static merge tags or broad segments for personalization,…
AI talk at retail events shifts to proving real results, defining a true strategy
By Anna Hensel This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full…
The Trade Desk is changing how advertisers buy — and what they can see
By Krystal Scanlon The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and…
The Silent Two-Decade Build-Up of Alzheimer’s
By Headlines Team Research indicates that changes in the brain associated with Alzheimer’s disease can begin long before symptoms appear. Despite this, most cognitive assessments…
The Rise of Dark Traffic: Why Your Analytics Are Lying to You
By Headlines Team For years, marketers have treated “direct traffic” as a sign of strength. It meant brand awareness. Loyalty. Intent. If someone typed your…
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
By Allison Smith This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees…
High stakes, big budgets: How brands are navigating a massive sports year
By Kimeko McCoy Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But…
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
By Zofia Zwieglinska This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty…