Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
By Tim Peterson This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows…
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Google says its AI-powered ads help some brands lift online sales by 80%
By Allison Smith This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some…
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award WinnersÂ
By Digiday Awards This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and…
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator
By PebblePost Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted…
TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business
By Krystal Scanlon TikTok’s North America lead for its global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an…
Zero-click searches and the future of your marketing funnel
By rsukhraj@hubspot.com (Ramona Sukhraj) Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model…
Best Answer Marketing for B2B: Be Visible, Be Believed, Be Chosen
By Lee Odden Best Answer Marketing is a B2B marketing framework for creating content that stands out, builds trust and creates confidence across the entire…
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
By Ronan Shields Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does…
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by…
Why Google Knowledge Panels Matter More Than Ever for Professionals in 2026
By Editorialist Team Google processes over 8.5 billion searches per day. For professionals, executives, and business owners, one of those searches will be their name.…