The Year-One Thought Leadership Playbook for New Executives
By Adam Thought leadership is a compounding investment. The first few articles establish a name. The next ten build a body of work. After 50…
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How Local Businesses Should Respond to Social Media Comments
By Adam A local business does not need a million followers. It needs the 500 people in its service area who are likely to become…
Burnout Is Not a Personal Failure: Zack Held PhD on Why Healthcare Education Must Treat It as an Institutional Problem
By Headlines Team Burnout in behavioral health and healthcare education is frequently framed as a personal struggle — a sign that a trainee lacks resilience,…
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
By Kimeko McCoy The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of…
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
By Sara Guaglione Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as…
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
By Tim Peterson This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage…
Instant Press Co. Has Placed 2,000 Articles Across 1,000 Publications in Four Years
By Adam A Phoenix-based media placement agency has put 2,000 articles into 1,000+ publications for 80 clients in four years. No journalist pitching. No waiting.…
What AEO rank trackers measure and why marketers need them
By arigby@hubspot.com (Amy Rigby) If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your…
AEO Insights: Building an Informed Answer Engine Strategy
By arigby@hubspot.com (Amy Rigby) By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a…
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
By Seb Joseph A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put…