By Ronan Shields Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify No one said running the largest independent demand-side platform in the world would be easy. If recent…
By Keen Decision Systems Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad…
By Editorialist Team In today’s competitive home improvement industry, success is often associated with large companies and extensive crews. However, smaller businesses are proving that…
By Headlines Team Creating a website needs a deep focus on the user experience. Many bosses do not see how a bad setup kills a…
By OpenX Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for…
By Lee Odden The marketing information superhighway has become overwhelmingly crowded and too fast for most people on their own to navigate all of the…
By Michael Bürgi This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the…
By Kimeko McCoy Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political…
By Editorialist Team Local businesses today face a complex challenge. They must manage customer relationships, improve online visibility, and maintain fast communication all at the…
