‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
By Seb Joseph Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has…
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AEO Competitor Analysis: Track AI Answer Engine Rivals
By HubSpot Staff Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly…
Share of Voice Tools for Growing Companies
By HubSpot Staff When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to…
How to do keyword research for AEO (+ Tools)
By esantiago@hubspot.com (Erica Santiago) When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as…
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
By rsukhraj@hubspot.com (Ramona Sukhraj) Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email, then blogging, then search engines.…
How we Build with AI
By Yamini Rangan This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first…
How we Grow with Agent-first GTM
By Yamini Rangan This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI.…
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
By Michael Bürgi As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services…
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
By Michael Bürgi If you’re doing well in the eyes of your boss, chances are you’re going to keep your job for at least a…
How Netflix is rewriting the streaming ad playbook
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender…