By Ronan Shields The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses,…
By juthompson@hubspot.com (Justina Thompson) Your brand’s AI visibility score covers the part of the search landscape that traditional An AI visibility score summarizes how often…
By Headlines Team A detailed breakdown of national pedestrian fatality data has identified the specific vehicle types, days of the week, and traffic conditions most…
By rsukhraj@hubspot.com (Ramona Sukhraj) A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives…
By Krystal Scanlon If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena…
By Ronan Shields During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific…
By Lee Odden In the business world, you don’t have to look far to see that collaborating with business influencers and creators has transitioned from…
By Kimeko McCoy OpenAI’s ad pilot may be the industry’s latest shiny object. But weeks into the offering going live, it’s unclear if the tech…
By Michael Bürgi Creators, whether they meant to or not, have found themselves at the forefront of media channels and marketing execution — all of…
By Zoe Ashbridge AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people…
