DiVine, Vine’s spiritual successor, won’t rule out ads
By Krystal Scanlon Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called diVine as a nod…
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OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
By Krystal Scanlon OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business…
How publishers can strengthen connections with advertisers in the AI era
By Google Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding…
Running TikTok campaigns with impact — missed opportunities that make all the difference
By Brianne Garrett Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The…
ANA updates efforts to standardize retail media network measurement
By Michael Bürgi Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer…
How Unilever detergent brand Persil measures sports sponsorship impact
By Sam Bradley Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers…
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific…
Sport is marketing’s greatest opportunity — and its greatest activation challenge
By Sportradar Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite…
How to Choose the Perfect Home Decor for Your Business
By Full Editorial Choosing the right home décor can have a major impact on how customers perceive your business. Whether you operate an interior design…
The Prestige Trap: How B2B Influencers Extend Analyst Recognition into AI Search
By Lee Odden For many enterprise tech brands, few third-party sources of credibility are as coveted as being included in a Gartner Magic Quadrant or…