Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo
By Digiday Editors Subscribe: Apple Podcasts • Stitcher • Spotify There are few better placed to critique and narrate the history of the digital media…
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Media Buying Briefing: Omnicom Media Group’s CEO on the economy, fraud, the quadropoly and ‘agency as a platform’
By Michael Bürgi Just over a year ago, I conducted interview with Omnicom Media Group global CEO Florian “Flo” Adamski in which he expressed more…
Navigating Social Media Growth with GetLikes
By Full Editorial GetLikes is recognized as the world’s #1 Digital Media Marketing Agency, renowned for its groundbreaking digital media marketing services. This agency excels…
After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana
By Michael Bürgi IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S.…
What is Email Deliverability? Best Tips & Practices in 2023
By lkolowich@hubspot.com (Lindsay Kolowich Cox) Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email…
20 Types of Backlinks in SEO — The Complete Guide
By Jenny Romanchuk Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks…
Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters
By Lane Ellis How Do B2B SaaS Companies Determine Pricing? [Report] 43 percent of software as a service (SaaS) leaders have said that they use…
Future plc CFO stepping down as company reports revenue declines and new two-year investment plan
By Sara Guaglione Future plc’s chief financial and strategy officer Penny Ladkin-Brand announced yesterday that she is stepping down from the company’s board next year,…
Lexicon’s David Placek on AI nomenclature and what makes a good name
By Marty Swant Naming new companies and new products in new categories is something Lexicon CEO and Founder David Placek has done for decades. His…
5 Ways to Sustainably Grow Your Business Online
By Adam The internet has made it easier than ever to start a business. You can promote your services and connect directly with customers around…