Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
By Alexander Lee Today, Dec. 7, marks the release of “Lego Fortnite,” a collaboration between the popular Danish toy brand and Epic Games. The launch…
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Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation
By Sara Guaglione In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines…
With the rise of retail media networks, marketers continue to grapple with lack of standardization
By Kristina Monllos The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And…
Why the convergence of AI, privacy and cookie deprecation in 2024 will bring stability to the marketing industry
By Eyeota While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple…
Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024
By Spotify Advertising Emma Vaughn, head of advertising business development and partnerships, Spotify In 2023, the world went pink in the wake of the release…
Demystifying Blogging Basics for Budding Wordsmiths
By Andie In the digital landscape, blogging is a powerful tool. Notably, 77% of total internet users read blogs, illustrating the popularity of this medium.…
Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024
By Lane Ellis Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on…
VideoAmp touts its commingled ID solution as a step forward in a cookie-less world
By Michael Bürgi Much like a band that just stopped playing but most of the audience already left a long time ago, Google’s looming banishment…
‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
By Kayleigh Barber Despite the fact that marketers will (allegedly) come face-to-face with Google’s deadline for removing third-party cookies by the end of next year,…
How to Get and Give LinkedIn Endorsements
By Jenny Romanchuk LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly…