How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
By Caroline Forsey Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of…
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How to Measure Social Media Marketing ROI [With Expert Advice]
By fneedle@hubspot.com (Flori Needle) When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I…
Canva’s CMO Zach Kitschke talks taking the Australian design platform’s user base
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify Like other companies, Canva has been in growth mode recently, looking to scoop up new…
How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
By Kimeko McCoy The landscape of retail media networks is growing at a breakneck pace, with retailers like JPMorgan Chase, Best Buy and CVS competing…
How to Get Started with AI as a Content Creator
By esantiago@hubspot.com (Erica Santiago) Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative…
X in 2023: A Recap of Everything Marketers & Advertisers Need to Know
By Jenica Romanchuk When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023,…
Mastering Social Media Marketing: Engaging Your Audience for Success
By Sitetrail Research Team In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their audience and drive…
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
By Marty Swant At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools.…
WTF are data collaborations?
By Kayleigh Barber There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as…
How To Choose the Right TL Trade Show Display for Your Social Media
By Doug Brown A TL Trade Show Display is a versatile and eye-catching marketing tool designed to showcase your brand, products, and services at trade…