Ad tech’s week on Wall Street underscores critical industry challenges
By Ronan Shields The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s…
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Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
By Sara Guaglione Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual…
Journey into Antiquity: “Anunnaki: Revealing Ancient Mysteries” Debuts in Los Angeles
By Sitetrail Research Team Los Angeles, CA – The much-anticipated series premiere of “Anunnaki: Ancient Secrets Revealed” is set to dazzle audiences on May 12,…
Social Media Marketing: Navigating Innovative Content Trends for 2024
By Sitetrail Research Team Influencers have a new game in the dynamic realm of social media marketing. Staying abreast of the latest content trends is…
Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
By Antoinette Siu As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to…
Media Briefing: News publishers prep for possible ad slumps as election season nears
By Kayleigh Barber It’s anyone’s guess this election season No one really knows how the ad market will look in the immediate run-up to the…
What Blast’s Dota 2 expansion means for Blast.tv
By Alexander Lee Today, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena…
The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
By Acxiom This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality…
Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
By Digiday Awards This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content…
Del podcast a la pantalla streaming, la estrategia bicultural de Sonoro conquista asociaciones con Netflix
By Denny Alfonso Hoy por hoy el competido mundo del podcast representa una nueva nueva sinergia para los medios de comunicación y las marcas, sobretodo…