Discord adds lower funnel with outcomes push
By Krystal Scanlon Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+. The format lets brands offer…
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Future of Marketing: For the source of Nike’s decline, ignore the easy answers
By Sam Bradley There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite…
AEO audit tools — the best options on the market
By juthompson@hubspot.com (Justina Thompson) AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and…
How to write a CRM RFP (with free template)
By ttaylor@hubspot.com (Tristen Taylor) CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native…
Why fragmented buyer signals are holding back B2B marketing
By Adobe By Adobe Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re…
Media Briefing: Ads for AI agents have a measurement problem
By Sara Guaglione This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the…
The winners and losers of YouTube’s view count and monetization overhaul
By Alyssa Mercante Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the…
5 Benefits of a Marriage Retreat for Your Relationship
By Chris Turn Marriage takes work, and even the strongest couples hit rough patches or fall into routines that leave their connection feeling stale. A…
How to Prevent These Signs of Aging
By Chris Turn Aging is inevitable, but the way your skin shows it doesn’t have to follow the same timeline as everyone else’s. Fine lines,…
OpenAI’s ads business hits Europe at the six month mark
By Krystal Scanlon OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy,…