Authentic Leadership — How to Lead While Staying True to Yourself
By Caroline Forsey As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over…
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Developing the Next Generation: ‘So What Comes Next?’ and Its Impact on Teen Career Development
By Sitetrail Research Team In the tumultuous landscape of adolescence, where every corner seems to be fraught with the weight of expectations and the pressure…
How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an…
Why — and how — Roblox is actively pushing for platform status
By Alexander Lee As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step…
How to Build a Winning YouTube SEO Strategy
By Joshua Nite What’s the second most-used search engine in the world? Nope, not Bing. Or DuckDuckGo. Certainly not Yahoo, AltaVista or AskJeeves. The second…
18 Events and Conferences for Black Entrepreneurs in 2024
By Atiya Jordan Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners…
Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing
By Caroline Forsey Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends,…
AI Briefing: Generative AI and search are becoming increasingly intertwined — and top of mind
By Marty Swant At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and…
Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
By Michael Bürgi Japanese-owned agency holding company Dentsu has a bit of a history, perhaps even a reputation, for restructuring the company in search of…
Best URL Practices for SEO: How to Optimize URLs for Search
By Amanda Sellers Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only…