Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
By Marty Swant As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of…
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How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
By Caroline Forsey In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers…
Why You Need an Influencer Strategy (and How to Build One)
By Debbie Friez “We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How do we…
Why the lines between digital advertising and direct mail are blurring
By Adstra Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and…
How to Proactively Shape Your Brand’s Story: Adopting Strategies from Political Campaigns
By Sitetrail Research Team Branding is a critical part of any successful endeavor, be it in commerce or politics. As renowned political strategist Lynton Crosby…
As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
By Alexander Lee Following accusations of inappropriate contact with a minor, the downfall of prominent livestreamer Guy “Dr Disrespect” Beahm has rocked the gaming world.…
New York Times Advertising, MNTN and Dagne Dover are among 2024’s Future Leader Award winners
By Digiday Awards Digiday Media is pleased to announce the 2024 Future Leader Award winners. Representing brands, agencies, retailers and publishers, this year’s winners are…
How streaming TV creates connections, inspires nostalgia and remains a family ritual
By Disney Advertising Dana McGraw, SVP of Data and Measurement Science, Disney In an era of streaming, there is no one size fits all. Some…
As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry
By Ronan Shields Any hope of Oracle’s advertising division continuing under new ownership is fading fast, as the company’s bosses show zero interest in selling…
‘Considerably less ready’: Marketers’ post-cookie preparedness has dropped by 23% since 2022
By Kayleigh Barber While publishers are attempting to quell marketers’ concerns about the state of the open programmatic ad market, the buy-side is indicating that…