What Makes B2B Thought Leadership Actually Work?
By Joshua Nite B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when…
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Google’s delays aside, why marketers can’t pause post-cookie planning
By Stirista While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also…
Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority
By Ivelisse Rodriguez In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity…
AI Briefing: How AI showed up at Cannes Lions 2024
By Marty Swant At this year’s Cannes Lions Festival of Creativity, it’s no surprise AI was le sujet de la semaine, with cocktail conversations along…
Sleep Chronotypes and Why Sleep is Vital for Your Health
By Sitetrail Research Team Discover your sleep chronotype and learn how to optimize your sleep hygiene for better health and well-being. Illuminate the path to…
The Trade Desk shuts advertisers’ access to Yahoo’s video content
By Ronan Shields The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the…
The B2B Influencer Marketing Software You Need to Succeed
By Debbie Friez Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do you manage…
Why the Tribeca Film Festival embraced AI movies with OpenAI and Runway
By Marty Swant Movies have always offered a kaleidoscopic lens on life: blockbusters provide escape, documentaries bring us closer to unfamiliar people and places, and…
7 Essential Takeaways from LinkedIn’s 2024 B2B Marketing Benchmark
By Joshua Nite The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of…
Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt
By rsukhraj@hubspot.com (Ramona Sukhraj) Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was…