Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
By Michael Bürgi With the news back in March that GroupM was planning to double its planned ad spend on women’s sports, the news was…
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The Rundown: What is Causeway Solutions?
By Krystal Scanlon Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As…
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
By Michael Bürgi A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more…
The Big Guide to Organic Social Media Marketing
By Alex White Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor…
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
By Stephanie Trovato There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a…
Criteo is holding M&A discussions with Skai to bolster its retail media play
By Ronan Shields Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth…
WTF is surveillance pricing?
By Kimeko McCoy Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal…
How to Use Google's AI Overviews for Search
By lbrowning@hubspot.com (Laura M. Browning) I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews…
TopRank Marketing and Sprinklr Win a Prestigious 2024 Content Marketing Award
By Debbie Friez New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content Marketing Award…
Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper's Head of Enterprise Marketing
By fneedle@hubspot.com (Flori Needle) In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a…