The Best AI Search Engines to Try in 2024
By samaresan@hubspot.com (Swetha Amaresan) Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into…
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How Search AI Will Revolutionize the Future of SEO, According to HubSpot's SVP of Marketing
By kflanagan@hubspot.com (Kieran Flanagan) Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed…
Lawsuits against GARM call into question the politics behind brand safety
By Seb Joseph Looks like it’s open season on ad industry powerhouses. First, Elon Musk launched a antitrust legal assault on the World Federation of…
‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
By Kimeko McCoy Subscribe: Apple Podcasts • Stitcher • Spotify With so many changes happening across the digital marketing landscape, sometimes the best strategy is…
Researching Keywords for Your SEO Strategy, Step by Step
By Harry Mackin Successfully ranking for the keywords you’re targeting won’t make much of an impact on your business if those keywords are not relevant…
4 Clever Olympics Marketing Campaigns [+Top Takeaways]
By lbrowning@hubspot.com (Laura M. Browning) Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display…
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
By lbrowning@hubspot.com (Laura M. Browning) “I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half…
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
By Michael Bürgi First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it…
Why Apple is the Big Tech dark horse of adland
By Ronan Shields It’s been a tumultuous few weeks for the digital advertising sector, primarily at the hands of the scions of Big Tech. In…
AI Briefing: What transparency could look like for AI-powered brand safety tech
By Marty Swant Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t…