By Adam The Mother Earth Effect LLC is not a wellness brand. It is a bet. Olivia Ramirez Smith founded the company on a simple…

By Talon.One This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical…

By Digiday Awards This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build…

By Digiday Awards This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and…

By Full Editorial When a potential customer walks into a physical storefront, they instantly pick up on the vibe. They notice the music playing, the…

By Full Editorial Losing a loved one brings a flood of emotions, and dealing with the financial aftermath is usually the last thing on anyone’s…

By Seb Joseph Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the…

By Seb Joseph Electronic Arts (EA) has spent years telling us it’s in the game. Now it wants brands in there too. The games developer…

By Cannes Lions Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim,…

By Sam Bradley Roku’s shop window phase didn’t last long. Fox has agreed to acquire the streaming company, which boasts an audience of 100 million…