As AI reshapes search, TikTok turns discovery into a performance pitch
By Krystal Scanlon Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people…
By Krystal Scanlon Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people…
By Seb Joseph Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent…
By Headlines Team Private aviation clients now research charter operators the way they research any major purchase. The private aviation boom that began in 2020…
By Seb Joseph Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was…
By Seb Joseph Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the…
By Kimeko McCoy Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes…
By arigby@hubspot.com (Amy Rigby) If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to…
By Ronan Shields Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more…
By Sara Guaglione This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind…
By Kimeko McCoy Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal…