InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
By Michael Bürgi They say there’s no such thing as coincidences, right? You can decide for yourself if the new partnership struck between data collaboration…
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Here’s How 11 Expert Marketers Define B2B Influencer Marketing
By Debbie Friez What is B2B influencer marketing? I get asked this question quite often. Especially by non-marketers, who have the assumption I work with…
How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
By rsukhraj@hubspot.com (Ramona Sukhraj) You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My…
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
By sonia@soniaethompson.com (Sonia Thompson) YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets…
Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
By Kimeko McCoy Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space…
Why Wendigoon and other creators are taking talent management into their own hands
By Alexander Lee As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good…
Criteo seeks new chief executive after Megan Clarken announces pending exit
By Ronan Shields Related Insights The Programmatic Marketer ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business Read More…
How IBM and the US Open are using Watson to create more AI-generated tennis content
By Marty Swant Tennis fans shouldn’t be surprised to see IBM’s Watsonx platform bringing even more AI commentary to the 2024 US Open. It’s been…
Equipping Employees with The Tools of Tomorrow
By Adam As the world around us continues to change and evolve at a rapid pace, the industries that drive us forward must adapt. In…
How Strong SEO Strategies Will Boost Your Lead conversion
By Harry Mackin Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you…