AI Email Marketing: How to Use It Effectively [Research + Tools]
By fneedle@hubspot.com (Flori Needle) Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re…
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The Top 4 Roadblocks to Your Team's Productivity and How AI Can Solve Them, According to Asana's Head of Corporate Marketing
By Caroline Forsey You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.…
Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
By Kristina Monllos With the 2024 presidential election in full swing, ad buyers will contend with more political ad dollars in the marketplace. The flood…
Duolingo wants to make its green owl mascot ‘as famous as Pikachu’ with its first pop-up store
By Allison Smith This story was first published on sister site, Modern Retail. To say that the language learning app Duolingo relies a lot on…
Perplexity’s pitch deck offers advertisers a new vision for AI search
By Marty Swant Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the…
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
By Kimeko McCoy See how brands like Netflix, Zillow, and Lyft are hiring viral TikTok creator Jools Lebron for marketing campaigns? Very demure. Very mindful.…
Why puzzle fans lined up around the block for New York Times Games’ first live event
By Alexander Lee For a brief moment on Wednesday, August 21, a Greenwich Village bar was the center of the puzzling world. New York Times…
21 Brand Style Guide Examples I Love (for Visual Inspiration)
By kcook@hubspot.com (Karla Hesterberg) Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers,…
What is a Competitive Analysis — and How Do You Conduct One?
By cwhite@hubspot.com (Christine White) Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive…
How bid shading drives cost efficiency for advertisers in a world without ad IDs
By Amazon Ads Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic…