Omnicom Media rolls out research showing the need for CTV advertising to change its ways
By Michael Bürgi Have you ever binge-watched a show on a streamer that carries advertising, only to see the same unskippable ad over and over…
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Author: Aaron
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
By Seb Joseph Marketers are nervous about agentic media buying. WPP is betting governance is the answer. Which is why alongside the launch of its…
Why streaming sponsorships are the most efficient buy in TV
By Tatari Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration.…
The most complete signal in advertising is hiding in plain sight
By Blis Alex Boras, president of Blis U.S., part of T-Mobile Advertising Solutions For the past few years, the ad tech industry has been focused…
What AI is about to expose about programmatic advertising
By Blockboard Matt Wasserlauf, CEO, Blockboard For years, the advertising industry had a convenient villain: fraud. It was real, it was measurable and it gave…
How to rank in AI search results: Expert best practices
By rsukhraj@hubspot.com (Ramona Sukhraj) Knowing how to rank in search engines and how to rank in AI search results are two different games now. As…
How a German publisher JV is turning LLM visibility into a premium brand buy
By Jessica Davies Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it…
Media Briefing: The new World Cup SEO playbook: What’s in and what’s out
By Sara Guaglione This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and…
Future of TV Briefing: Fox finds its programmatic identify in Roku
By Tim Peterson This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming —…
OpenAI moves to automate ad creative
By Krystal Scanlon OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative. Over the past four months of its ad pilot,…