TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
By Krystal Scanlon TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer…
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Microsoft looks set to shutter its retail media business
By Ronan Shields Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to…
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
By Michael Bürgi With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind the scenes to establish standards across a…
5 Emerging TikTok Marketing Trends For 2025
By Jawad Khan TikTok isn’t just a place for dance challenges and lip-syncing anymore. It’s a powerful marketing tool. Recent stats show, 46% of the…
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
By Marty Swant This week has brought another flurry of AI-related ad news as major players like Microsoft and Google, and even social platform Pinterest…
Wpromote expands its offerings to full service, dubbing it ‘brandformance’
By Michael Bürgi It seems the debate over branding versus performance, which has picked up in volume since it became clear the pandemic’s effect on…
How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
By apitre@hubspot.com (Andy Pitre) Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and…
Brand Tracking: How to Streamline This Process With AI
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential…
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
By Alexander Lee Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its…
Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
By Kristina Monllos As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group’s reception of…