With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
By Seb Joseph If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering…
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What Matters Most When Analyzing SEO Traffic
By Harry Mackin Search engine optimization is an infamously tumultuous discipline — and it’s rarely been quite as chaotic as in the past year. Between…
SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]
By lbrowning@hubspot.com (Laura M. Browning) You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once,…
In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
By Michael Bürgi Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an…
Snap survey: How brands’ retail media strategies are maturing
By Cale Guthrie Weissman This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for…
You're Not The Hero — Your Customer Is
By Caroline Forsey April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).…
How brands are overcoming three common challenges when implementing new ID solutions
By Adstra Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with…
What happens in the Google ad tech antitrust trial now that testimony is done?
By Marty Swant After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust…
The New B2B Marketing Customer Journey
By Nick Nelson The B2B marketing customer journey has always been nonlinear and unpredictable in nature. For B2B customers, the timeline from becoming aware of…
How publishers empower teams for data activation
By Piano Nicolas Hinternesch, director of solutions engineering EMEA, Piano When someone in an organization uncovers an insightful data point, what’s their next move? Too…