The curation conundrum: separating fact from fiction in ad tech’s latest obsession
By Seb Joseph Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. But don’t worry about separating the…
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Author: Aaron
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
By cdelprincipe@hubspot.com (Curt del Principe) One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its…
The diminishing returns of scale and a return to quality
By Infolinks Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept. Marketers and publishers historically have their own goals associated with scale. When it…
Advertising Metrics: How to Track Impact for Sustainable Business Growth
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and…
Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
By Jenna Kutcher Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No…
Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists
By Caroline Forsey Since May 2024, Google’s AI Overviews (aka SGE) have reshaped the SEO world as we know it. While content quality has always…
Drake-Kendrick feud shows how fandom has become a battleground
By Seb Joseph The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his…
How news publishers are adapting post-election, with Yahoo News’s Kat Downs Mulder
By Tim Peterson Subscribe: Apple Podcasts • Spotify Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a…
How to Streamline Your Business for Social Media and Beyond
By Adam For many businesses, repetitive and monotonous tasks are just a reality. Fortunately, many companies can take advantage of HR technology to reduce the…
50+ Key SEO Stats to Stay Ahead in 2025
By Nick Nelson SEO (Search Engine Optimization) is integral to any content marketing strategy. To stay ahead and optimize organic discovery online, you must keep…