By Blis This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF…
By Sara Guaglione Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The…
By Headlines Team Backspace Marketing highlights an innovative approach to digital marketing by integrating social media into backlink strategies. With the increasing emphasis on search…
By Seb Joseph The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up…
By Tim Peterson When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear.…
By Perion This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats…
By Nick Nelson One of the most clear takeaways from our research for the 2025 B2B Influencer Marketing Report was that using an always-on strategy…
By bcoleman@hubspot.com (Basha Coleman) I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how…
By Headlines Team Integrating social media into local SEO strategies has become an indispensable practice for businesses aiming to increase visibility in their communities. Backspace…
By Marty Swant New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies…
