By Kimeko McCoy The so-called TikTok-ification of social media, in which the platform’s short-form, viral, and algorithm-driven content, has fueled the exponential growth of the…
By Krystal Scanlon Snapchat’s subscription play is shaping up to be one of media’s most compelling plotlines in 2025. While subscriptions are still a modest…
By Catherine Wolf This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Media Agency Report, which examined the current and…
By Rachael Nicholson I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a…
By Bryan Grover AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find…
By Kimeko McCoy Standardized metrics across every site. Insights on insights with data so bright.Incrementality to justify spend.Data points we can share with all our…
By Headlines Team In blockchain and cryptocurrency, how much influence does social media truly hold over market trends? Social media platforms have become crucial arenas…
By Rebecca Riserbato Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to…
By Margaret Cousino With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.…
