How Backspace Marketing Aligns Social Media and SEO to Elevate Local Search Rankings
By Headlines Team Backspace Marketing has become a trusted name in the digital marketing world, helping businesses bridge the gap between social media and search…
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How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
By Alexander Lee As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to…
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
By Sara Guaglione The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady…
Why news consumers are a goldmine for advertisers
By SmartNews Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in…
Content Marketing Team Dynamics That Deliver Results
By Sharath Byloli As a content professional with almost a decade in the game, I have been a part of several content marketing teams and…
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology
By Phill Agnew Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In…
Platform aspirations, legacy limitations: the agency holdco dilemmaÂ
By Seb Joseph Agencies aren’t platforms — and they never will be. Let’s not kid ourselves. At best, they’ve dabbled in platform cosplay; a pinch…
RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
By Kimeko McCoy The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global…
Marketers are innovating by using AI agents to integrate data interpretation with instant execution
By Zeta Global Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new…
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
By Kinzal Jalan As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my…