Jaguar's Rebrand: Bold Move or Costly Mistake?
By Phill Agnew Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s…
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LinkedIn’s video push appears to be working in 2025
By Alexander Lee LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company.…
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
By Kristina Monllos The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major…
How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive
By lbrowning@hubspot.com (Laura M. Browning) Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials…
What is an Audience Profile? How to Build One and My Favorite Examples
By Kayla Schilthuis-Ihrig When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that…
How ad curation is maturing
By Digiday Editors The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital…
Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
By Sara Guaglione The Media Briefing this week features an interview with the Financial Times’ Fiona Spooner, managing director of the FT’s Consumer Revenue Group,…
B2C vs. B2B Influencer Marketing – What’s the Difference?
By Alex White Have you ever seen a food truck parked on a busy street corner, handing out samples or shouting their daily special to…
11 Ways to Become a Better Blogger, According to the HubSpot Blog Team
By jfuchs@hubspot.com (Jay Fuchs) Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to…
A deep(er) dive into DeepSeek’s privacy policiesÂ
By Marty Swant Despite the market disruption wrought by the technical feats of China-based DeepSeek’s new R1 large language model, privacy experts warn companies shouldn’t…