Why a Samsung-backed startup is testing AI search ads
By Marty Swant Liner, a South Korean AI search engine, has been testing ads in the U.S. and Europe using a traditional cost-per-click model. But…
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Forrester issues recommendations to advertisers on how to deal with X in light of recent actions
By Michael Bürgi There’s been no shortage of headlines in the last year detailing how X (formerly Twitter), under current owner Elon Musk and CEO…
Why CTV is evolving into a more efficient and effective advertising ecosystem for brands, publishers and consumers alike
By Seedtag Tina Iannacchino, vp of publisher partnerships, North America, Seedtag As consumers shift from traditional cable to on-demand streaming services, advertisers can reach and…
TikTok Strategy for Brands: Expert Tips
By Erin Rodrigue TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If…
Here’s what’s going on with TikTok as it reaches the half-way point of the 75-day extension to its U.S. ban
By Krystal Scanlon Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump. While a lot’s happened over…
Marketing Briefing: Inside the evolution of celebrity brand partnerships
By Kristina Monllos The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has…
The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness
By NCSolutions This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target…
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
By cdelprincipe@hubspot.com (Curt del Principe) Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common?…
How to Conduct an E-E-A-T Audit and What You’ll Learn
By Nick Nelson Ten years ago, assessing a website’s ability to rank in Google search was a fairly straightforward, quantitative practice. How many times does…
'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing
By esantiago@hubspot.com (Erica Santiago) When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring…