Sources: T-Mobile has held talks to buy location-based ad startup Blis
By Ronan Shields According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with…
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
By Seb Joseph Amazon’s grip on TV advertising <a target="_blank" rel="nofollow" href="http://Amazon;s grip on TV advertising keeps tightening, and now it's gunning for the industry’s…
How to grow a creator-based newsletter business, with Puck’s Sarah Personette
By Tim Peterson Subscribe: Apple Podcasts • Spotify Puck’s famed journalist-centric publishing model is changing. Sort of. The news outlet debuted in 2021 with its…
Journalists are using generative AI tools without company oversight, study finds
By Sara Guaglione Nearly half of journalists surveyed in a new report said they are using generative AI tools not approved or bought by their…
How to Scale B2B Influencer Marketing: Operations, Process and Technology
By Alex White What do remote work and B2B influencer marketing have in common? They both started as experimental and misunderstood concepts, and now it…
AI Briefing: Ad verification’s duarchy touts AI to Wall Street amid expansion plans
By Marty Swant DoubleVerify and Integral Ad Science have spent years as rivals focused on brand safety and verification, tasked with protecting the world’s biggest…
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
By Michael Bürgi The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the…
Holdco excuse speak, translated: a translator for agency turmoil
By Seb Joseph The squeeze on agency holding companies keeps getting tighter. WPP’s year-end revenue slump, paired with lackluster outlook for 2025, is just the…
With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
By Kristina Monllos Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail giant $4.4…
How deep learning is transforming advertising with precision, privacy and performance
By MediaGo Peter Jinfeng Pan, head of MediaGo In the digital marketing world, advertisers should systematically assess each paid impression by considering the following five…