Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
By Seb Joseph Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to…
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The Home Depot sees Hispanic market as a ‘huge growth opportunity’
By Mitchell Parton This story was originally published on sister site, Modern Retail. While The Home Depot is not a sports equipment or sports apparel…
Comparing Per-Transaction Fees Across Different Types of Payment Processors
By Headlines Team Every payment processor charges a per-transaction fee in some form, but the structure behind that fee varies enormously depending on the type…
How Payment Friction at Checkout Drives Cart Abandonment
By Headlines Team Cart abandonment rates for online stores typically fall between 65 and 80 percent, and payment-related friction is one of the largest contributors…
Growth experimentation: A guide for growing marketing teams
By Jenica Romanchuk Growth experimentation is a structured approach to testing ideas across the full customer journey to discover what drives measurable business growth. Experiments…
Advertisers look for advantage in Sky’s ITV deal
By Sam Bradley Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate…
OpenAI set to expand ads to France, Germany and Ireland
By Krystal Scanlon Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the…
Advertising’s confidence problem, according to the man who used to price its stocks
By Seb Joseph At an IAB Europe forecast panel yesterday (July 7), Ian Whittaker — a former City equity analyst who now runs Liberty Sky…
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
By Ronan Shields Related Insights Member Exclusive Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow Subscribe To…
Akam Hamak on the “Acquire and Improve” Playbook for Building an Internet Portfolio
By Adam Most founder profiles open with a single big idea, a product the world had never seen until its creator willed it into existence.…