EAP Providers Have a Visibility Problem Beyond Social Media
By Gesten van der Post Social Media Explorer covered this gap before. Mental health content is one of social’s biggest categories. It drives a lot…
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The Reductions in Financial Pressure for Borrowers Linked With Instalment-Based Loans
By Headlines Team Summary: Instalment loans reduce financial stress through fixed repayments, clear costs and predictable budgeting Consumers often find that one of the most…
Dentsu strikes Meta deal to build plumbing for mass influencer activation
By Sam Bradley Major advertisers marshal increasingly large hosts of influencers to support their marketing goals. But many lack the necessary internal scaffolding to connect…
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
By Seb Joseph Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the…
“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
By Krystal Scanlon Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea…
Media Buying Briefing: It’s a world party at the World Cup, unless you’re looking to get in now
By Michael Bürgi Happy 250th Birthday, America! As one of three host countries of the 2026 World Cup, you received a bit of a gift…
WTF is AI poisoning?
By Sam Bradley Marketers have been trying to game LLM responses to suit their brands since users began turning to AI for search. In recent…
How Digital Transformation Is Reshaping Modern Businesses
By Full Editorial Digital transformation has become a driving force behind business growth and innovation. Companies of all sizes are adopting modern technologies to improve…
Connecting Eligibility Verification to Copay Collection at Check-In
By Headlines Team Copay collection at the point of service is one of the most reliable ways a practice collects patient-owed amounts, since the patient…
Electronic Arts is betting that in-game ads can out-earn CTV
By Krystal Scanlon Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and…