Content Strategy in the Age of AI Search: A Conversation Between Two Content Leaders
By Alex White The rise of Google’s AI Overviews marks arguably the biggest shift in search behavior since autocomplete launched in 2004. While they may…
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16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign
By esantiago@hubspot.com (Erica Santiago) These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some…
Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly
By Seb Joseph It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad…
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
By Ronan Shields After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on…
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
By lbrowning@hubspot.com (Laura M. Browning) “Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice…
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
By rsukhraj@hubspot.com (Ramona Sukhraj) Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following…
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
By Michael Bürgi It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated…
Tariff turmoil: How marketers are dodging costs and shifting strategy
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify These past few weeks have been a whirlwind as marketers have started to feel the effects of…
How Heike Young Uses Humor to Transform B2B Marketing
By Caroline Forsey It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny.…
B2B Marketing Budget Trends in 2025: Where Brands Are Investing and Why
By Harry Mackin To say that 2025 is proving a tumultuous time for B2B marketing (or anything else) feels like a gross understatement. Between inflation,…