How Heike Young Uses Humor to Transform B2B Marketing
By Caroline Forsey It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny.…
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B2B Marketing Budget Trends in 2025: Where Brands Are Investing and Why
By Harry Mackin To say that 2025 is proving a tumultuous time for B2B marketing (or anything else) feels like a gross understatement. Between inflation,…
The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers
By esantiago@hubspot.com (Erica Santiago) 2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage…
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
By Sam Bradley When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and…
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
By Michael Bürgi As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire…
Level Up Your Lounge: Comfort & Style That’s Insta-Worthy
By Full Editorial Why are beanbags having a moment? Let me count the ways: Ultimate Comfort: Seriously, sink into one of these bad boys after…
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
By Ronan Shields Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will…
How Google took control over online advertising, according to those who watched it happen
By Seb Joseph U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September…
Judge rules against Google in ad tech antitrust case
By Ronan Shields This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two…
The state of audience data monetization: Evolving strategies for identity, privacy and revenue
By Optable This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy…