By Kristina Monllos It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that…
By Michael Bürgi Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing…
By Cyan Zhong The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven…
By lkolowich@hubspot.com (Lindsay Kolowich Cox) If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…
By Digiday Editors The all-conquering video platform YouTube turned 20 years old this week, signifying a welcome break from drama after drama in what could…
By Kristina Monllos The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down…
By Channel Factory Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists…
By Michael Bürgi The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has…
By Jessica Davies In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser,…
By Full Editorial 6. Styling for the Snap (and Real Life) Styling matters. Use color to guide the eye and accessories to anchor the space.…
