By Michael Bürgi As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said…
By Full Editorial Given the swift changes happening in business now, every company needs a strong online presence. Partnering with a reputable digital marketing agency…
By Sara Guaglione A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media…
By Sam Bradley Transparency is one of the ad industry’s favorite pet topics. Today’s marketers spend sleepless nights puzzling over how much of their budget…
By Full Editorial The world of side hustles is huge—there’s something out there for almost everyone, from delivering groceries to freelancing online. But with so…
By Seedtag Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution.…
By Sara Guaglione This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is…
By Sam Bradley If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services…
By cdelprincipe@hubspot.com (Curt del Principe) One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…
By Ronan Shields The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies…
