Publicis and IPG win Paramount’s media business
By Michael Bürgi In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media…
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These AI workflows can 10X your marketing productivity [+ video]
By esantiago@hubspot.com (Erica Santiago) Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues…
Turn customers into community members — how community transformed the Gymshark experience
By Elfried Samba My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015…
Human + AI = ROI: Beyond B2B Marketing with Christiana Marouchos, StackAdapt
By Lee Odden On this second episode of the Beyond B2B Marketing Podcast, I have the good fortune to share a conversation I had with…
IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
By Ronan Shields IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance,…
In Graphic Detail: How podcasts are earning their spot in the premium ad tier
By Alexander Lee In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from…
How Mobile-Optimised Payment Gateways Reduce Drop-Offs And Boost Conversions
By Full Editorial Since smartphones and tablets are the main devices used for online activities, providing a smooth payment experience on mobile is crucial. Payment…
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
By Krystal Scanlon TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver…
OpenAI secretly launched a sales agent — here are the details
By kflanagan@hubspot.com (Kieran Flanagan) In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It…
A day in the life of Nikki Ogunnaike: How Marie Claire’s EIC balances meetings, media and mornings
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire…