Sam’s Club sees initial success with digital checkout
By Mitchell Parton This story was originally published on sister site, Modern Retail. Last October, when Sam’s Club opened the doors to its first store…
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Why omnichannel advertising needs gaming at its core
By Activision Blizzard Media Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold,…
How to use freebies to optimize your lead generation
By Mandy Bray I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
By Phill Agnew Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this…
Media Briefing: As social platforms favor creators, publishers are left out of the referral loop
By Sara Guaglione This week’s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning…
Pitch deck: Pinterest’s Performance+ AI tool makes its case
By Krystal Scanlon Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its…
4 Keys to an Unstoppable Partnership Between Content Team and Agency
By Nick Nelson In-house content marketing teams have their hands full right now. Like all areas of marketing, they’re contending with constrained budgets and rising…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
By Erin Pennings When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as…
Secrets of savable content: How to create content buyers come back for
By rsukhraj@hubspot.com (Ramona Sukhraj) Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a…
Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
By Tim Peterson This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.…