By Sam Bradley Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by…
By Headlines Team While headlines often spotlight the rare tragedy of a plane crash, the far more common and far more dangerous road accidents continue…
By Klaviyo This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity…
By lbrowning@hubspot.com (Laura M. Browning) I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…
By Kiran Shahid Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts…
By Sophie Miller How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure…
By Sara Guaglione LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower…
By Seb Joseph CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on…
By Headlines Team Social media has become deeply ingrained in our daily routines, shaping how we communicate, consume information, and even perceive ourselves. But behind…
By Headlines Team Every spring, most Americans set their clocks forward an hour for Daylight Saving Time (DST), but this seemingly harmless tradition may be…
