By Aarshiya Khandelwal Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TV and streaming are one and…
By Seb Joseph Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for…
By Piano Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when…
By Lee Odden Being the best answer for your customers starts with understanding those customers through data. But in the last ten years, B2B marketers…
By dg@drift.com (Dave Gerhardt) If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is…
By Sam Bradley Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was…
By Krystal Scanlon While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future. “When I met with TikTok last week,…
By Nathan Lands My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?”…
By Digiday Editors The latest round of U.S. Bureau of Labor Statistics is expected next week (July 3), with more recent statistics indicating the upcoming…
