Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets
By Sara Guaglione This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands…
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AI SEO tools small businesses actually use
By Zoe Ashbridge AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are…
Do backlinks matter for AEO (answer engine optimization)?
By Cassie Wilson Clark Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising…
How to Best Work with a B2B Influencer and Creator Marketing Agency
By Nick Nelson According to our new 2026 B2B Influencer and Creator Marketing report, 86% of B2B brands surveyed are either beginning or mature in…
Fears of Big Tech bias underpin debates around W3C’s Attribution API
By Ronan Shields In a relatively obscure industry standards body, the World Wide Web Consortium, Big Tech players, including Apple, Google, Meta, and Mozilla, are…
Why agencies are taking a hybrid approach to synthetic audience research
By Kimeko McCoy Traditional research can be slow, expensive and hard to scale but agencies are increasingly testing AI-generated personas to supplement things like media…
What AI Search Really Looks For: Authority, Entities, and Trust Beyond Traditional Rankings
By Headlines Team Artificial intelligence has transformed the way people search for information. Instead of entering a few keywords into a search engine and browsing…
SEO tools for SaaS: 13 best options to scale your content ops
By Zoe Ashbridge B2B SaaS businesses achieve an average ROI of 702% from SEO, yet most teams are still using a SaaS SEO tool stack…
In Graphic Detail: AI visibility is no longer about referral traffic
By Sara Guaglione The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic…
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
By Seb Joseph Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually…