In Graphic Detail: AI visibility is no longer about referral traffic
By Sara Guaglione The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic…
The Largest Digital Marketing Community Worldwide | Become a Member
Author: Aaron
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
By Seb Joseph Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually…
HubSpot AEO vs SE Ranking: Features, pricing, and fit
By rsukhraj@hubspot.com (Ramona Sukhraj) You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers…
The top content formats & types that earn AI search citations
By juthompson@hubspot.com (Justina Thompson) There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the…
Five things the World Cup taught marketers about creatorsÂ
By Seb Joseph The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators.…
‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy
By Alyssa Mercante Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing…
How to Protect Yourself From Online Defamation
By News Edition A false accusation posted online can spread rapidly through social media, review platforms, forums, and search results. Even when a claim has…
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
By Sam Bradley When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the…
Walmart reveals soccer fans’ World Cup shopping habits
By Mitchell Parton This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during…
Rather than going with the crowd, marketers are now questioning measurement ambiguity
By AppsFlyer Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the…