Why Legal Animation Services Are Becoming a Standard in Modern Litigation
By News Edition Courtroom presentations have changed dramatically over the past decade. Today’s legal teams no longer rely solely on witness testimony, printed exhibits, or…
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Author: Aaron
HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
By arigby@hubspot.com (Amy Rigby) If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner…
How AI costs are quietly reshaping principal media deals
By Seb Joseph The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out…
Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
By Michael Bürgi Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is…
Smart Business Practices That Improve Productivity and Profitability
By Full Editorial Every successful business strives to increase productivity while maintaining healthy profitability. Although market conditions, competition, and customer demands continue to evolve, organizations…
Which SEO tools are worth it for small businesses?
By Zoe Ashbridge There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added…
Future of Marketing Briefing: The case for and against the death of the big brand ad
By Seb Joseph One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept.…
Google quietly gives ground on PMax controls
By Sam Bradley Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech…
Scrunch vs Ahrefs: AI visibility tracking comparison
By HubSpot Staff Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO:…
As athletes embrace owned media properties, they’re pushing for more involved brand deals
By Sam Bradley Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine…