Case Study: How Sprinklr and LinkedIn Created Full Funnel Impact with Best Answer Marketing
By Theresa Meis When the economy tightens, brand budgets are often first on the chopping block. Senior marketing leaders understand the value of brand, but…
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Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
By Alexander Lee As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.…
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
By Michael Bürgi Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data…
He Survived 18-Foot Flames Now He’s Flexing His Abs and Changing Lives
By Editorialist Team Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion…
The case for connecting the dots in CTV advertising
By Blis Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on…
The Trade Desk shares plunge after posting Q2 revenues of $694 million
By Ronan Shields The public markets can be a cold, unforgiving place, with The Trade Desk’s fortunes on the Nasdaq alone this year a prime…
The publishers’ guide to being gaslit by tech platforms (the AI edition)
By Seb Joseph When Google recently claimed that its AI Overviews are driving “more queries and higher quality clicks”, it struck a nerve. Too many,…
How curation is causing a paradigm shift across programmatic advertising
By Experian Marketing Services Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory…
Magnite hints at potential future legal action against Google
By Ronan Shields Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over…
Is Your SEO Strategy Working? The KPIs That Matter (And the Ones That Don’t)
By Full Editorial Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and working on backlink…