From Crumbs to Chaos: One Vacuum Cleaner to Rule Them All
By Full Editorial From spilled cereal in the morning to muddy paw prints across the hallway, homes often end up covered in crumbs, dust, and…
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What are brand identity elements? A marketing pro dives in
By Alex Sventeckis Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand…
Amazon reverses its Google Shopping retreat, making life harder for performance buyers
By Sam Bradley The sunny days are turning colder, the kids are headed back to school, and Amazon appears to have concluded its market-quaking pause…
Platform and agency execs recommended must-reads to unwind during busy periods
By Krystal Scanlon As the summer draws to a close, it’s safe to say it hasn’t been a quiet one. From CEO departures, trials and…
USA Music Is A Music Marketing Agency That Focuses On Authentic Instagram Growth For Musicians and Artists
By Editorialist Team The music marketing industry has become saturated with agencies promising overnight success through inflated follower counts and artificial engagement metrics. Against this…
The state of local streaming TV
By Amazon Ads This State of the Industry Report, sponsored by Amazon Ads, explores how brands and agencies are utilizing local streaming TV advertising, the…
Protected: Why B2B marketers should be taking a page from the publisher playbook
By Ceros This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign up for…
Confessions: How an indie agency’s over-reliance on AI drove it out of business
By Sam Bradley Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT study published…
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
By Sara Guaglione This week’s Media Briefing looks at Perplexity’s latest publisher revenue share model, and why despite the opportunity the AI startup company has…
How Shockwave Solutions Fixed Ops to Drop CAC and Raise LTV in 60 Days
By Elena Caldwell When performance dips, many founders default to blaming marketing. Campaigns, ad spend, and funnel tactics often take the heat when customer acquisition…