Why most go-to-market playbooks fail internationally — and what to do instead
By nkelly@hubspot.com (Nataly Kelly) I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still…
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In Graphic Detail: How AI search is changing publisher visibility
By Sara Guaglione Generative AI platforms are exploding, as more people use these tools for search. And while this means AI referrals to publishers are…
Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
By Sara Jerde It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times —…
Enterprise generative AI tools that actually work
By ttaylor@hubspot.com (Tristen Taylor) TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale.…
5 questions marketers have about Sora and the synthetic social era
By Kimeko McCoy AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of…
AI royalties for small and midsize publishers: collective licensing’s next big play
By Jessica Davies AI royalties are finally on the table for small and midsize publishers. Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG…
Amid signal loss and fragmentation, omnichannel orchestration is driving performance
By Blis Ariel Deitz, vp, east at Blis Many marketers are curious about omnichannel advertising, but often settle for multichannel, where multiple channels are activated…
CTV beyond the living room: The marketer’s guide to expanding CTV to every screen
By Simpli.fi TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers…
Why Meta sees incrementality as the future of measurement
By Meta Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels…
Can music influence what we buy? To find out, I dove into the psychology of music
By Phill Agnew In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal…