Brands are betting on creators to make their next hit series
By Kimeko McCoy Branded entertainment seems to be making a comeback. Call it marketing déjà vu. Over the past few weeks, brands like restaurant chain…
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Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies
By Mitchell Parton This story was originally published on Modern Retail. Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in…
A Guide to Marketing Insurance to Auto Dealerships
By Full Editorial In the world of commercial insurance, specialization is the key to success. The most successful agents are those who become the go-to,…
5 Ideas for Reaching Show Choir Directors on Social Media
By Full Editorial The world of competitive show choir is a passionate, vibrant, and incredibly tight-knit community. It’s a world built on a foundation of…
WTF: Ad Context Protocol?
By Ronan Shields Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip,…
5 Ideas for Running a Social Media Campaign for a Tree Removal Service
By Full Editorial As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that…
Digiday+ Research: 5 charts on the state of retail media
By Melissa Daniels This story originally published on sister site, Modern Retail. Retail media is changing the advertising game across all sectors — and that’s…
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
By Ronan Shields The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking…
Marketing with ChatGPT? Don’t Forget the Cloud Costs — Here’s How FinOps Keeps Budgets in Check
By Adam Marketers love tools that promise limitless creativity — and in 2025, that tool is artificial intelligence. From automated content generation to conversational assistants,…
5 Types of Pictures to Take for Your Fishing Charter’s Social Media
By Full Editorial As a fishing charter owner, you’re in the business of selling an unforgettable experience. Your potential customers, often planning a trip from…