By Jessica Davies People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace. The…
By Kimeko McCoy For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools like Google…
By Michael Bürgi WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on…
By Chima Mmeje There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth…
By Sara Guaglione Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to…
By Michael Bürgi There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency…
By Alana Chinn The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little…
By Headlines Team A new nationwide study has revealed where senior drivers face the highest risk on U.S. roads — and the results show alarming…
By Headlines Team A new nationwide study has revealed the ten U.S. states where maternity care is most at risk — with severe midwife shortages…
By Seb Joseph A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That,…
