WPP’s Open Pro AI suite already faces competition from Google and Canva
By Kimeko McCoy Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is…
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Reddit is already in early testing with its own AI campaign tool
By Krystal Scanlon Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform is already…
Why effective destination marketing is the future of contextual (year-round) advertising
By Viasat Ads In today’s digital advertising environment (which we all know is a crowded one), modern destination marketing is an untapped opportunity for brands.…
WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
By Sam Bradley Nobody said it was going to be easy. But WPP’s latest set of results, released earlier today, reveal the full scale of…
How agencies, publishers and platforms are actually using AI agents
By Sam Bradley AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical…
Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
By Sara Guaglione This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of…
The 7 Worst Ways to Spend End-of-Year B2B Marketing Budget and What to Do Instead
By Lee Odden It’s that time of year again. I’m not talking about the holidays, it’s Q4 marketing budget season when B2B marketers are planning…
10 best email marketing tools for financial service businesses in 2025
By juthompson@hubspot.com (Justina Thompson) Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client…
The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays
By Seb Joseph The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. After nearly…
The ad industry’s plan to define what counts as AI
By Krystal Scanlon When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian…